TASHYAN, Mariam S.; SUVARYAN, Seyran R. THE USE OF MATRICES IN SERVICE MARKETING RESEARCH. Proceedings of the YSU C: Geological and Geographical Sciences, Yerevan, Armenia, v. 57, n. 1-2 (260), p. 68–76, 2023. DOI: 10.46991/PYSU:C/2023.57.1-2.068. Disponível em: https://journals.ysu.am/index.php/proceedings-geol-geogr/article/view/vol57_no1-2_2023_pp068-076. Acesso em: 19 may. 2024.