THE CHALLENGES OF ADVERTISING AND CONSUMER NEEDS IN BUSINESS COMMUNICATION

Abstract

Today, the world is heavily influenced by advertisements. In business, advertising is a form of communication that persuades and motivates individuals to take specific actions. A well-planned advertising campaign is crucial for driving high-quality traffic to the website and generating leads. It is a strategy for convincing a buyer to purchase a product. When creating and developing plans, it is important to approach the process with innovative and unconventional thinking. Companies should have a strong promotional strategy to compete in a highly competitive market. Several factors influence the consumer's decision-making process. Marketing-dominated stimulus is one of the most important factors in persuading customers to make a purchase. Advertising significantly impacts consumer demand and the entire consumer decision-making process. In other words, advertising grabs people's attention, builds brand recognition, and sparks interest in the promoted goods. Therefore, understanding consumer needs and developing suitable advertising strategies will help refine and grow the business.