THE INDICATION OF INTRATEXTUALITY IN PRINT PSA

Authors

  • Heghine KHARAZYAN Yerevan State Linguistic University

DOI:

https://doi.org/10.46991/FLHE/2017.21.2.095

Keywords:

intratextuality, intertextuality, public service advertisement (PSA), icon, linguistic unit, hermeneutics, illoctionary force, perlocutionary effect

Abstract

The paper focuses on intratextual relations between linguistic and iconic units within print PSA. Due to intratextuality, iconic and linguistic units merge within advertisement creating one text. Moreover, iconic and linguistic messages lose their meaning without this correlation. Intratextual relations contribute to the fulfillment of illocutionary and perlocutionary functions of advertisement.

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Published

2022-01-04

Issue

Vol. 21 No. 2 (23) (2017)

Section

Linguistics

License

Copyright (c) 2017 Հեղինե ԽԱՐԱԶՅԱՆ

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.