IMPLEMENTATION OF THE COURSE “ENGLISH FOR MARKETING SPECIALISTS’’

Authors

  • Ani KERYAN American University of Armenia

DOI:

https://doi.org/10.46991/FLHE/2017.21.2.226

Keywords:

ESP (English for Specific Purposes), marketing, course implementation, English language course

Abstract

The present paper presents the implementation process of ESP course design “English for Marketing Specialists” in Armenia. Due to the perceived needs of the target audience, specific topics have been chosen to match the students’ professional interests. The paper shows the whole process of the course implementation trying to provide recommendations for those trainers who are intended to design English courses for marketing specialists.

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Published

2017-10-16

Issue

Vol. 21 No. 2 (23) (2017)

Section

Methodology

License

Copyright (c) 2017 Author(s)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.