INTERNATIONALLY RECOGNIZED THEORETICAL AND PRACTICAL ASPECTS OF ESP

Authors

  • Ani KERYAN American University of Armenia

DOI:

https://doi.org/10.46991/FLHE/2017.21.2.235

Keywords:

marketing, ESP (English for Specific Purposes), teaching methods, teaching approaches, marketing specialists

Abstract

The aim of the article is to examine internationally recognized theoretical and practical aspects of ESP such as the role of the teacher in ESP courses, internationally accepted methods and approaches, learning plan based on those approaches. Furthermore, the paper demonstrates the productivity of the applied approaches in twenty-one-hour course “English for Marketing specialists”.

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Published

2017-10-16

Issue

Vol. 21 No. 2 (23) (2017)

Section

Methodology

License

Copyright (c) 2017 Author(s)

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.