ON THE MAIN FEATURES OF PERCEPTION AND IMPACT OF ENGLISH MEDIA DISCOURSE

Abstract

The paper expands on some peculiarities of English advertising media discourse, more specifically, it describes all those linguistic and extra-linguistic features which make advertisements more effective. The efficiency of speech impact is closely connected with individual consciousness and the main features of speech perception. Attraction of potential consumers’ attention as well as association of the product with some features are the primary and secondary basis of ads’ impact. The paper also expands on slogan’s features which have their role in memorization of ads’ message and formation of certain associations. The research has revealed that slogans’ emotional content and structure make it more unique and impressive.