THE GRAPHICAL AND SYNTACTIC GROUPS OF LINGUISTIC ELEMENTS AND PARTS OF SPEECH AS MEANS OF MAKING ENGLISH MEDIA DISCOURSE MORE EFFECTIVE

Abstract

In the scope of medialinguistics advertising discourse performs a specific functional style as the language of advertising is unique and rather peculiar in comparison with other elements of media discourse. The effectiveness of advertising media discourse mostly depends on catching the attention of the target audience. This is why various linguistic devices are used not only to facilitate the comprehension of advertisements, but also to enhance the connection between the influencer and the target audience with the help of specific aspects of ads’ content and structure. In this regard, both graphical and syntactic groups of linguistic means are of utmost importance, as their intentional usage ensures the persuasiveness of ads’ texts. The mentioned linguistic means become more effective when they are intentionally used alongside such parts of speech as verbs and adjectives.