LINGUOPRAGMATIC ASPECTS OF ARMENIAN HEALTH PSAS

Authors

  • Heghine KHARAZYAN Brusov State University

DOI:

https://doi.org/10.46991/FLHE/2022.26.2.030

Keywords:

PSA, locutionary act, illocutionary act, perlocutionary act, slogan, headline, body copy, tag-line

Abstract

PSAs have developed in Armenia during the recent years. Though they are rather few in number, it is possible to group them thematically. One of the most important themes of Armenian PSAs is healthcare, with topics like prevention of smoking, HIV/AIDS, and Coronavirus infection. For the purpose of effectiveness, print PSAs incorporate linguistic texts and images. The intentional application of both linguistic and extra[1]linguistic means aims at fostering the illocutionary force of advertisements in promoting healthy lifestyle.

 

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Published

2022-12-26

Issue

Vol. 26 No. 2 (33) (2022)

Section

Linguistics

License

Copyright (c) 2022 Heghine KHARAZYAN

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.