MOTIVES OF CONSUMER BEHAVIOR AMONG ARMENIAN YOUNG ADULTS

Authors

  • L.S. Sargsyan YSU

DOI:

https://doi.org/10.46991/SBMP/2018.1.1.109

Keywords:

consumer behavior, motive, consumption motives

Abstract

The article discusses the results of the research of Armenian young adults’ motives of consumer behavior. The process of developing a questionnaire for identifying consumer motives is presented. The peculiarities of consumer motives’ expression among young people are analyzed and interpreted. According to the study, the consumer behavior of young adults is primarily directed by internally oriented motives. Though, in consumption situations externally oriented motives are less involved in the behavior.

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Published

2018-05-30

Issue

Vol. 1 No. 1 (1) (2018)

Section

Articles

License

Copyright (c) 2025 L.S. Sargsyan

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Sargsyan, L. (2018). MOTIVES OF CONSUMER BEHAVIOR AMONG ARMENIAN YOUNG ADULTS. Modern Psychology, 1(1 (1), 109-117. https://doi.org/10.46991/SBMP/2018.1.1.109