THEORETICAL AND METHODOLOGICAL BASES OF STUDYING CONSUMER BEHAVIOR

Authors

  • J.A. Hovasapyan Chair of Service, YSU, Armenia

DOI:

https://doi.org/10.46991/PYSU:C/2020.54.2.145

Keywords:

consumer behavior, theoretical and methodological approaches, economic approach, economic man, sociological approach, consumer society, marketing approach

Abstract

In this paper theoretical and methodological bases of studying consumer behavior have been revealed, time analysis of consumer behavior has been done. These approaches of studying consumer behavior: economic, sociological and marketing have been analyzed. As a result, the strengths and weaknesses of each approach have been revealed. The implementation of complex and interdisciplinary approach is a must.

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Published

2020-08-17

How to Cite

Hovasapyan, J. (2020). THEORETICAL AND METHODOLOGICAL BASES OF STUDYING CONSUMER BEHAVIOR. Proceedings of the YSU C: Geological and Geographical Sciences, 54(2 (252), 145–151. https://doi.org/10.46991/PYSU:C/2020.54.2.145

Issue

Vol. 54 No. 2 (252) (2020)

Section

Geography

License

Copyright (c) 2020 Proceedings of the YSU

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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.