THE ROLE OF THE MEDIA IN SHAPING THE COUNTRY'S TOURIST IMAGE

Authors

  • Rena R. Vardanyan Chair of Service, YSU, Armenia
  • Seyran R. Suvaryan Chair of Service, YSU, Armenia

DOI:

https://doi.org/10.46991/PYSU:C/2021.55.1.026

Keywords:

image, geographic component, cultural-historical component, associations, media, character traits, stable image

Abstract

The stabile positive image of any state is its strategic resource. Tourist image and tourism are interconnected and interdependent. The mass media play a very important role in the formation of the image of a country, a tourist territory, a single tourist object. Thanks skillful image-making work, the country's image can be presented in the most favorable light. To do this, you must have a goal and use all the necessary media channels.

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Published

2021-04-28

How to Cite

Vardanyan, R. R., & Suvaryan, S. R. (2021). THE ROLE OF THE MEDIA IN SHAPING THE COUNTRY’S TOURIST IMAGE. Proceedings of the YSU C: Geological and Geographical Sciences, 55(1 (254), 26–30. https://doi.org/10.46991/PYSU:C/2021.55.1.026

Issue

Vol. 55 No. 1 (254) (2021)

Section

Geography

License

Copyright (c) 2021 Proceedings of the YSU

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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