The Concept “Modesty” in the Context of British, American and Armenian Cultural Identity

Abstract

The present article provides an analysis of the concept “modesty” in the context of British, American and Armenian cultural identity. As an indicator of a common value in three linguo-cultures, the concept “modesty”, however, appears in various expressions. The article presents the similarities and differences of the value perception of the concept “modesty” in three linguo-cultures.