PSYCHOLOGICAL REGULARITIES OF CONSUMER CHOICE IN THE ECONOMIC BEHAVIOR OF PERSONALITY

Abstract

The article examines the problem of the economic behavior of an individual and analyzes the results of surveys aimed at identifying patterns created by psychological factors in the sampling process. To achieve this goal, a special questionnaire was developed, in which various situations of consumer choice are presented. 122 respondents took part in the survey, the average age of which was 32.6. This made it possible to assess the features of decision-making with some uncertainty. Issues related to the economic behavior of an individual, which have always been and remain the focus of attention of economic theories, have become the subject of interdisciplinary research. Research into the patterns of economic behavior, which is largely due to psychological factors, is especially relevant. Scientists, increasingly using mathematical methods, are building more realistic models of the economic behavior of an individual. In research in this direction, the goal is to find out how psychological characteristics and socio-psychological factors affect the economic behavior of an individual.