ROLE OF COLOR IN ADVERTISING

Authors

  • R.R. Vardanyan Chair of Service, YSU, Armenia

DOI:

https://doi.org/10.46991/PYSU:C/2018.52.1.056

Keywords:

аdvertising, color, psycho-physiological effects of color, color spectrum, design, emotion formation, comfort

Abstract

Advertising is an integral part of modern life. Essential to the effectiveness of the advertising is the color. The color is kind of a control program. The right choice of colors enables you to control the ratio of advertising to the consumer product. The main task of color in advertising is providing comfort.

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Published

2018-04-16

How to Cite

Vardanyan, R. (2018). ROLE OF COLOR IN ADVERTISING. Proceedings of the YSU C: Geological and Geographical Sciences, 52(1 (245), 56–61. https://doi.org/10.46991/PYSU:C/2018.52.1.056

Issue

Vol. 52 No. 1 (245) (2018)

Section

Geography

License

Copyright (c) 2018 Proceedings of the YSU

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.