RECOGNITION OF THE TOURIST DESTINATION
DOI:
https://doi.org/10.46991/PYSU:C/2020.54.1.073Keywords:
tourist destination, brand, "picture of happiness", Media channels, recognition, informational promotion, territory branding, image of the territory, tourism attractionAbstract
The topic of branding is extremely important for all sectors of the economics. Building a brand of tourist destination is a painstaking, long-standing and multi-stage process. Many factors contribute to improving tourism performance. One of the most significant is the informational promotion of a tourist destination. The task of Мedia-channels is to inform and convince, doing it with a certain frequency.
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Published
2020-04-15
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Section
Geography
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Copyright (c) 2020 Proceedings of the YSU
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
RECOGNITION OF THE TOURIST DESTINATION. (2020). Proceedings of the YSU C: Geological and Geographical Sciences, 54(1 (251), 73-77. https://doi.org/10.46991/PYSU:C/2020.54.1.073