RECOGNITION OF THE TOURIST DESTINATION

Authors

  • R.R. Vardanyan Chair of Service, YSU, Armenia
  • S.R. Suvaryan Chair of Service, YSU, Armenia

DOI:

https://doi.org/10.46991/PYSU:C/2020.54.1.073

Keywords:

tourist destination, brand, "picture of happiness", Media channels, recognition, informational promotion, territory branding, image of the territory, tourism attraction

Abstract

The topic of branding is extremely important for all sectors of the economics. Building a brand of tourist destination is a painstaking, long-standing and multi-stage process. Many factors contribute to improving tourism performance. One of the most significant is the informational promotion of a tourist destination. The task of Мedia-channels is to inform and convince, doing it with a certain frequency.

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Published

2020-04-15

How to Cite

Vardanyan, R., & Suvaryan, S. (2020). RECOGNITION OF THE TOURIST DESTINATION. Proceedings of the YSU C: Geological and Geographical Sciences, 54(1 (251), 73–77. https://doi.org/10.46991/PYSU:C/2020.54.1.073

Issue

Vol. 54 No. 1 (251) (2020)

Section

Geography

License

Copyright (c) 2020 Proceedings of the YSU

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

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