Vol. 11 No. 3 (33) (2020)

In 1918, June 24, at the session of the Armenian National Central Council in Tiflis, Prime Minister, Acting Minister of Foreign Affairs Hovhannes Kajaznuni proposed to establish a permanent diplomatic mission of the Republic of Armenia in Georgia (residence in Tiflis). On July 22, Arshak Jamalyan was appointed a representative. On August 19, the consular section of the diplomatic mission began to function. The diplomatic and consular missions of the Republic of Armenia in Georgia were also a connecting link between official Yerevan and Armenian missions abroad.

The Sèvres syndrome, the fear of territorial loss being imposed on Turkey by foreign powers, again gains its active manifestation in modern Turkish official and political discourse. In parallel, Turkish authorities have taken aggressive and revisionist policy course in the neighbouring regions, based on the use of military force and continuous threat of it, bringing into agenda the territorial vision of the National oath. In the rhetorics of the authorities are combined the fear of territorial loss, the syndrome, on the other side as the countermeasure to it, aggressive and interventionist policy in neighboring regions, which is obviously not only in discoursive dimension but also in real military-political actions. So we can say that the current aggressive regional policy
of Turkey is determined by the fear of territorial dismemberment of Turkey. The Sèvres syndrome, as in the past, today also influences Turkish politics and the understanding of politics and world affairs.

The article on the example of the Republic of Azerbaijan (AR) considers the role of external impulses in the development of hate intolerance and aggressive nationalism. The history of the genocidal behavior of AR dates back to the 19th century when the Caucasus passed from Persia to the Russian Empire. In order to remove the region from the political influence of Persia (deiranization), the empire united the mixed tribes that penetrated from Persia, gave them the ethnonym of the Caucasian Tatars, and provided them with wide privileges. The privileges granted to this orthodox community, which has been deprived of ethnic identity, have built the most permissive behavior in relations with the natives. The Empire 1905-1907 used it to punish Armenians actively involved in political movements. 1918 The Caucasian Tatars took part in the Armenian massacres committed by the Ottoman Turks who entered the region. Permissiveness towards Armenians, acquired under the conditions of the Russian Empire, grew into a deliberate genocidal behavior. 1920-1921 the Bolsheviks, who entered into a deal with the Kemalist Turks, encouraged this behavior by forcibly alienating Nakhichevan and Nagorno-Karabakh from the Arm. SSR in favor of Az. SSR. Stalin's plan to build a new Azerbaijani nation in the 1930s was aimed at halting the final Turkification of Caucasian Tatars by assimilating them to non-Turkish indigenous Islamic peoples. However, pro-Turkish figures trapped in state structures turned the program into a program of forcible Turkification of non-Turkish peoples, looting of their history and culture, and expulsion of Armenians from the republic. The publicity policy announced by Gorbachev, the new leader of the Communist Party of the USSR in 1985, seemed to pave the way for the restoration of justice and the reunification of the Nagorno-Karabakh Republic with the Armenian SSR. However, Moscow described the NKAO regional council's request as "extreme" and addressed the solution to the crowd of Azerbaijanis. The genocide of Armenians of Azerbaijan began with the Sumgait massacre. The Gorbachev Center could have prevented these atrocities. However, subsequent events showed that Gorbachev needed that conflict to dismantle the USSR according to the Soviet republics. The West agreed with him on the issue, refraining from calling it a genocide. He feared recognizing a state that had declared itself a genocidal state after the collapse of the Soviet Union. Ignoring the genocide of one of the founding peoples of the Republic of Azerbaijan, he recognized the RA in 1992 within the borders of Az. SSR. It was a genocide encouragement. AR has become a center for the export of aggressive nationalism and genocidal behavior today. There is the contribution of foreign players in it. Their responsibility for instilling a genocidal culture in the Eastern Transcaucasia has not yet been systematically studied.

Revolution is a fundamental transformation of the socio-economic and political system of society. Since 1989, the concept of "velvet revolution" is used in scientific discourse. The term "velvet revolution" stresses the non-violent methods of revolutionary activities. As a rule, these methods include public speaking, demonstrations, processions, rallies, and other mass actions. The effectiveness of revolutionary action is in direct ratio to the number of participants. Therefore, the implementation of the revolution requires the participation of a large number of people. The main goal of the organizers
of revolutionary actions is to stimulate the interest in revolutionary actions and motivate the participation of as many people as possible. A large number of people is usually called a crowd. Crowd management requires skills and detailed toolkits for managing mass communications. This article analyzes irritational technologies of crowd control that create noise in the system and providе an acceptable deviation from the norm, which at the same time does not imply a violation of the law. Irritations are successful due to a rhythmically repeating and dynamically developing sequence of actions. Irritational technologies intensify the processes of social infection, social imitation, and inspiration in the crowd. A vivid example of irritational technologies is the “velvet revolution” that took place in Armenia in 2018 and was called “nonviolent”, “without shocks”, “white”, “revolution of love and solidarity”. The proficient use of irritational technologies ensured the participation of a large number of people in acts of civil disobedience. This article presents the periodization of revolutionary actions, identifies the irritational technologies used at each stage of the "velvet revolution", justifies the irritational nature of targeting, goals, actions, verbal communications, messages, slogans, and audio signals used during the revolution.

Today internet memes have their specific role in the organization process of political communication. Internet memes are based on the visual and verbal perception of people and are aimed to describe and interpret certain situations in social life. In Armenia, internet memes are widely used by social network users as an instrument of political communication. Their specificity and uniqueness are due to the mechanisms of their formation, actualizing, and distribution. Nowadays, it is relevant to study Internet memes as an effective instrument of political communication. The article analyzes the essence of this communication phenomenon, theoretical approaches to its interpretation, and identifies specific features of political Internet memes, the possibilities of their typology and classification.

In recent years, the Internet has completely changed the form and content of communications and public relations. Since social media provide the opportunity for direct and personal communication and feedback, offer new interactive tools for communication with the public, they have become an integral part of any communication strategy. Just a few years ago, politicians, commercial, public, and other organizations were directly dependent on the media, and working with journalists made up most of the routine of PR and communications specialists. The development of digital technologies has brought new opportunities, forcing professionals to keep up with technological progress and use the most interactive and informal tools of public relations.