Vol. 25 No. 1(30) (2021)

The paper focuses on the peculiarities of the properties, the perception and the analysis of the hermetic poetry text in the context of the theories representing the main concepts of the modern linguistics and semiotics. The analysis concentrates mainly on the linguistic and semiotic components that allow distinguishing the poetic text from the other types of texts. The paper also studies the functions that make a poetic text hermetic. 

The paper views graffiti as a form of mass communication and tries to outline and analyse the characteristic features of each of the elements of the communicative model graffiti develops. The paper reviews the basic models of communication proposed by theorists and attempts to figure out the integrative model of communication that is shaped when the members of a society decide to voice their ideas, personal issues or socio-political viewpoints through this unique medium.

Linguistic devices, which are used in advertising discourse as means of speech impact, not only complete ads’ message, but also facilitate speech impact with the help of distinctive content, structure and usage frequency. Since the language of advertising is characterized by its persuasive function, the creators of ads spare no effort to make them catchy, fascinating and witty. Precisely for this reason the metaphorical devices used in English media discourse are of utmost importance as they give birth to mental tension and a sense of relief after comprehension. This process enhances the effectiveness of an ad.

In the scope of medialinguistics advertising discourse performs a specific functional style as the language of advertising is unique and rather peculiar in comparison with other elements of media discourse. The effectiveness of advertising media discourse mostly depends on catching the attention of the target audience. This is why various linguistic devices are used not only to facilitate the comprehension of advertisements, but also to enhance the connection between the influencer and the target audience with the help of specific aspects of ads’ content and structure. In this regard, both graphical and syntactic groups of linguistic means are of utmost importance, as their intentional usage ensures the persuasiveness of ads’ texts. The mentioned linguistic means become more effective when they are intentionally used alongside such parts of speech as verbs and adjectives.

The paper examines the peculiarities of the oral and written speech of Armenian bloggers. The aim of the paper is to study the cases of English-Armenian and Armenian-English code switches as well as identify their nature and the reasons for their use. One of the main problems is the relationship between code switching and loan word. The results of the research allow to conclude that borrowings are part of the Armenian vocabulary, whereas code switches are just foreign units used in speech.

The present paper aims to reveal the syntactic patterns of English tautological structures, and to examine their functional-communicative peculiarities in line with Gricean Principle of Cooperation. By virtue of their simple predicative structure, tautologies save the speaker’s/writer’s time and efforts in the process of speech production, whereas, on the plane of content, they possess a multilayered semantic potential. The analysis shows that the speaker/ writer opts for the given syntactic pattern of tautology in accord with their communicative intention in the given speech situation.

The paper deals with the study of spatial relations based on the correlation of language and perception. Spatial relations are considered as a primary basic concept codified and verbalized in the language through different language means. An attempt is made to establish the relevant factors for their conceptualization, categorization and verbalization. Of special interest is the role of deictic expressions in this process.

The extensive application of online ESP teaching on account of the Covid 19 pandemic, and its tendency to become a norm, calls for comprehensive research into today’s experience, to furnish us with vital clues for more efficient performance. This paper provides an overview of the basic research on online education, its pros and cons, types of delivery, and focuses on the use of the LMS Moodle platform. It highlights the benefits of the Moodle instrumental tool kit for teaching listening, reading and writing and surveys the gaps and limitations of the online mode in teaching communicative language which is essential in ESP for humanities. The paper discusses the specifics of such instruments as team work, role-play, humour and feedback in online framework. Next, it examines the instructor’s part and impact in the Moodle classroom. The paper concludes with a discussion of blended education and flipped tutoring, expressing hope that targeted technological developments will soon enable to conduct fully integrated communicative online classes.

The aim of the current paper is to reevaluate critical thinking /CT/ and its role in education. It is much talked about in many educational circles, but the main question still remains what CT is, how we can bring it into our classrooms and make regular practice in our teaching. Proceeding from the assumption that it is often much harder to teach CT than to define, we have attempted to explain the widely used concept in the light of Paul-Elder critical thinking framework. The practical purpose of the study is to help teachers apply some of the methods and techniques proposed below, to promote CT and ensure higher quality teaching results.

The present paper calls attention to the problems that hinder speaking proficiency which is the most challenging task for language learners to master. A learner-centered environment and a well-rounded collaborative class can contribute to ongoing efforts to improve students’ oral performance and promote critical thinking. The results of the analysis of the statistical survey undertaken by the authors can be useful to draw up a syllabus.

The development of language competences in the times of deep socio-political crisis and pandemic threats poses some real challenges. The efficiency of learning process is dependent on the implementation and successful blending of innovative methods of teaching. The paper studies the ways various innovative methods of learning intersect creating a new strategy for combining learning methods to meet the changing demands of adult learners.

Songs are sources of authentic language used in the real world by real people. Songs can serve as a source of new vocabulary for students as they provide new words in a meaningful context. Teachers can use songs in different ways and students can guess the meaning of the new words either from the song itself or through the exercises and with potential help from the teacher. Songs can work well as examples of specific grammatical structures, also they can provide certain cultural knowledge. Due to songs the lessons become more active and motivating.The paper discusses the ways of teaching English through songs, the types of activities to be included in the song-based lesson plan. The paper also provides information about a number of helpful online applications and resources such as Tube Quizzard and Lyrics Training.

The paper discusses the organisation of distance learning process using the Moodle platform. In the 21st century, online education is one of the most important directions in the development of the international education system. Being a completely new educational environment, online learning is promising due to the Internet and the widespread use of information technologies. The introduction of the latest technologies in the educational system has contributed to the more complete, effective organisation and implementation of the learning process. The application of the distance learning model is also aimed at diversifying the curricula and teaching methods. The paper presents some methods widely used in the educational process, which are aimed at the development of oral and written communication skills in English.

Based on the novel “A Love of Thousand Years” (Un Amour de Mille Ans) by Akira Mizubayashi, the paper attempts to reveal the problems related to intercultural communication. Linguistic, cultural and religious aspects are observed. The bearers of these aspects are Sen-nen, the main hero presenting Japan, as well as the hero who is open to other cultures, Matilda, Sen-nen's wife, who is associated with Europe and their daughter, Emily, who seems to “lack” culture, she presents modern globalist “culture”.

The paper attempts to present the difficulties that the main  characters of the novel “A Thousand Splendid Suns” have to  overcome just because they are women born in Afghanistan. They  are unfortunate women who are doomed from birth. Afghan society  does not accept them, and they have to suffer in order to maintain their identity and dignity. Fortune has thrown these women into the world. They are neglected, lonely and abandoned, but they manage to find the strength and fight for their happiness. The purpose of the paper is to highlight the features of Eastern culture in the context of emigrant literature.

The paper presents the historical, cultural and literary contexts, the reasons for the origin of socialist art. The poetics of socialist realism, its features and impact on the unofficial art of the USSR, in particular on the works of Vladimir Sorokin, are being analyzed (“The Norm” 1983, “The Queue” 1985).
The paper touches upon the main components of V. Sorokin's works of the Soviet period: collective language, deconstruction of the Soviet narrative, “corridor existence”. It traces the origin of V. Sorokin's approaches, present the authors who influenced the formation of the poetics of the writer's texts.

The paper examines the category of postmemory, the space of postmemory, relations between large and small narratives. It highlights the phenomenon of thingism and the “memory of the thing” in Russian postmodern literature and its transformation in the novel “In memory of memory”. The concept “memory of the thing” describes the ability of a thing to save space, temporality inside it, symbolism and temporality of a thing. The concept “memory of the thing” is shown as a concept which overcomes the anthropocentrism and transfers the category of the past to the semantic field of materialism. An important part of the study is the derivation of the category of thingism in Russian postmodern literature. Also, the paper examines the intricate structure of the novel and its value in a wide literary context.

The paper considers an episode of the mature stage in the life of the American classic E. Hemingway is considered. Тhe episode is defined and coloured by the events of World War II, it is lighted up here on the basis of little-known and still not translated into English materials, in particular, the letters sent to his correspondents from the war-torn Continent and liberated after the victory over the fascist occupants Paris, the city to which the writer was bound by inextricable creative ties.