The Necessity of Implementation of Marketing and Marketing Strategies in the Process of Strategic Management in Commercial Companies

Abstract

The current state of the market, where competition is becoming more acute, when consumers are becoming more demanding, when foresight expertise and flexibility have become the most important tasks, one must have a well developed strategic plan, which should lead organization both in the short and long terms. This dependence is explained by the fact that if we are able to organize and implement a marketing strategy, as a result we will have a clear idea about the market, we shall be able to analyze the market, understand our strengths and weaknesses, compare our products or services with the corresponding products of competitors, as well as assess the degree of customer satisfaction, identify new needs, etc. With this information and appropriate analysis, organization will receive a significant competitive advantage in the specific market conditions.