The Issues of Development of Tourism in Armenia (on the Example of Tatev Monastery Complex)

Abstract

This article is about arrangement and implementation of cultural tourism in Armenia and particularly in the monastic complex of Tatev in the region of Syunik. It is based on publications in regard of this issue and field research by the author /personal observations, the method of private conversations and opinion polls with the native residents as well as tourists/. The article is a brief presentation of the measures implemented by the administrative institutions and the native population aimed at the development of tourism in the region. The examination of the materials leads to the conclusion that in order to secure the competitiveness of the Armenian culture in the international arena and to achieve bigger markets due to that it is necessary to develop a comprehensive strategy involving interested professionals in the spheres of tourism, culture, science and business contributing to the harmonious and mutually beneficial cooperation between the public and private sectors. The presented facts prove that in case of implementation of a complex strategic project the tourist centre “Tatev” with its climatic conditions, historic-cultural peculiarities and local traditions has the perspective of holding the leading position in the Armenian tourist market.