The theory of public diplomacy: history and modernity

Authors

  • Ruzanna Airapetova Russian-Armenian University

DOI:

https://doi.org/10.46991/BYSU:D/2021.12.1.016

Keywords:

public diplomacy, soft power, national branding, strategic communication, cultural diplomacy, propaganda

Abstract

The article presents the historical development of public diplomacy. The study presents the development of the theory of public diplomacy in the context of the transformation of the main constituent elements. In this context, the differences and similarities between public diplomacy and propaganda, cultural diplomacy and strategic communication were considered. The role of non-governmental actors in the development of public diplomacy was also noted.

Author Biography

  • Ruzanna Airapetova, Russian-Armenian University

    PhD-student of the Department of World Politics and International Relations

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Published

11.05.2021

Issue

Vol. 12 No. 1 (34) (2021)

Section

International Relations

How to Cite

Airapetova, Ruzanna. 2021. “The Theory of Public Diplomacy: History and Modernity”. YSU Journal of International Affairs 12 (1 (34): 16-24. https://doi.org/10.46991/BYSU:D/2021.12.1.016.