The theory of public diplomacy: history and modernity

Authors

  • Ruzanna Airapetova Russian-Armenian University

DOI:

https://doi.org/10.46991/BYSU:D/2021.12.1.016

Keywords:

public diplomacy, soft power, national branding, strategic communication, cultural diplomacy, propaganda

Abstract

The article presents the historical development of public diplomacy. The study presents the development of the theory of public diplomacy in the context of the transformation of the main constituent elements. In this context, the differences and similarities between public diplomacy and propaganda, cultural diplomacy and strategic communication were considered. The role of non-governmental actors in the development of public diplomacy was also noted.

Author Biography

Ruzanna Airapetova, Russian-Armenian University

PhD-student of the Department of World Politics and International Relations

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Published

2021-05-11

How to Cite

Airapetova, Ruzanna. 2021. “The Theory of Public Diplomacy: History and Modernity”. Bulletin of Yerevan University D: International Relations and Political Sciences 12 (1 (34):16-24. https://doi.org/10.46991/BYSU:D/2021.12.1.016.

Issue

Vol. 12 No. 1 (34) (2021)

Section

International Relations