Behavioral Finance in The Field of Compensation

Authors

DOI:

https://doi.org/10.46991/BYSU.G/2025.16.1.082

Keywords:

behavioral finance, remuneration, salary, motivation, job satisfaction, pay fairness, framing effect

Abstract

Behavioral finance in the field of compensation studies how psychological, social, and cognitive factors influence decision-making in aspects such as salary payment, compensation, and other elements of employment relationships․ This field combines economic theory with psychological and sociological concepts to understand how people perceive and respond to different payment and reward systems․ Within the scope of this article, a survey was conducted among 100 employed individuals over the age of 18, the analysis of which will highlight the key differences between traditional economics and behavioral economics more clearly.

Author Biographies

  • Hasmik Dovlatyan, Yerevan State University

    PhD in Economics, Assistant at the Chair of Financial Accounting of YSU Faculty of Economics and Management

  • Lilit Asryan, Yerevan State University

    Lecturer at the Chair of Financial Accounting of YSU Faculty of Economics and Management

  • Gnel Sahakyan, Yerevan State University

    PhD in Economics, Head of Finance Bachelor’s Degree Program, Acting Head of Chair of Financial Accounting of YSU Faculty of Economics and Management

References

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Published

2025-06-09

Issue

Vol. 16 No. 1(45) (2025)

Section

Finance

License

Copyright (c) 2025 Hasmik Dovlatyan, Lilit Asryan, Gnel Sahakyan

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Dovlatyan, H., Asryan, L., & Sahakyan, G. (2025). Behavioral Finance in The Field of Compensation. Bulletin of Yerevan University G: Economics, 16(1(45), 82-90. https://doi.org/10.46991/BYSU.G/2025.16.1.082