Tools of Turkish "Soft" Power and Public Diplomacy and Examples of their Field Implementations
DOI:
https://doi.org/10.46991/BYSU:D/2023.14.3.060Keywords:
Türkiye, Ahmet Davutoğlu, Public Diplomacy, Justice and Development Party, Turkish Red Crescent, Turkish Cooperation and Coordination Agency, Yunus Emre Institute, Turkish Industry and Business AssociationAbstract
Within the framework of institutionalization of public diplomacy and "soft" power in Türkiye and with the direct efforts of former Turkish Foreign Minister and then Prime Minister Ahmet Davutoğlu, a number of organizations were founded or reorganized in Türkiye, which are active in public, political, cultural, health, business circles and other fields in the country.
These organizations gradually became the leading instruments of Türkiye's "soft" power and public diplomacy. The main goal of the policy of ruling Justice and Development party of Türkiye was to support these organizations and to contribute to the formation of a positive image of Türkiye throughout the public circles in a number of foreign countries. Oftentimes this became possible thanks to the activities of these organizations.
Various countries and regions where these "soft" power tools have been actively used were separated within the framework of the implementation of Turkish public diplomacy and "soft" power. Despite the geographical differences, the tools of Turkish public diplomacy and "soft" power remained largely the same.
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