Internet-Memes as an Instrument of Effective Political Communication


  • Nvard Melkonyan Yerevan State University


social network, internet communication, political communication, internet memes, visual internet memes


Today internet memes have their specific role in the organization process of political communication. Internet memes are based on the visual and verbal perception of people and are aimed to describe and interpret certain situations in social life. In Armenia, internet memes are widely used by social network users as an instrument of political communication. Their specificity and uniqueness are due to the mechanisms of their formation, actualizing, and distribution. Nowadays, it is relevant to study Internet memes as an effective instrument of political communication. The article analyzes the essence of this communication phenomenon, theoretical approaches to its interpretation, and identifies specific features of political Internet memes, the possibilities of their typology and classification.

Author Biography

Nvard Melkonyan, Yerevan State University

PhD, Associate Professor of the Chair of Social Work and Social Technologies of YSU. Address: 0025, Yerevan, 1 Alex Manoogian, Email:



How to Cite

Melkonyan, Nvard. 2020. “Internet-Memes As an Instrument of Effective Political Communication”. Bulletin of Yerevan University D: International Relations and Political Sciences 11 (3 (33):63-70.



Political science