The Influence of Digital Technologies on the Transformation of Public Relations in RA

Authors

  • Astghik Avetisyan Yerevan State University
  • Arman Grigoryan Yerevan State University

Keywords:

Public Relations, communications, PR techniques, PR tools, social media, official communications, media relations, traditional and alternative media, manipulations, digital technologies, populism, communication content, political communication, public opinion

Abstract

In recent years, the Internet has completely changed the form and content of communications and public relations. Since social media provide the opportunity for direct and personal communication and feedback, offer new interactive tools for communication with the public, they have become an integral part of any communication strategy. Just a few years ago, politicians, commercial, public, and other organizations were directly dependent on the media, and working with journalists made up most of the routine of PR and communications specialists. The development of digital technologies has brought new opportunities, forcing professionals to keep up with technological progress and use the most interactive and informal tools of public relations.

Author Biographies

Astghik Avetisyan, Yerevan State University

PhD, Associate Professor of the Chair of Printed and Broadcast Media of YSU, President of “Armenian PR Association”. Address: 0025, Yerevan, 1 Alex Manoogian, Email: astghikavetisyan@ysu.am

Arman Grigoryan, Yerevan State University

Expert of “Armenian PR Association”, Lecturer of the Chair of Printed and Broadcast Media of YSU. Address: 0025, Yerevan, 1 Alex Manoogian, Email: arman.gigoryan@ysu.am

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Published

2020-12-18

How to Cite

Avetisyan Աստղիկ, and Grigoryan Արման. 2020. “The Influence of Digital Technologies on the Transformation of Public Relations in RA”. Bulletin of Yerevan University D: International Relations and Political Sciences 11 (3 (33):71-79. https://journals.ysu.am/index.php/bulletin-ysu-int-rel-pol/article/view/Vol.33_No.3_2020_pp.71-79.

Issue

Section

Political science