Memetic Warfare


  • Sergei Khatunov Russian Regional Academy in Armenia



memes, alternative thinking, military-political forces, military operations, digital media technologies


Today the military should master a new approach to the conduct of hostilities based on the alternative thinking when using new elements of military-political power. It is necessary to use alternative thinking, one of which is a meme, in order to influence the ideological sphere of eventual enemies in order to gain an advantage in the ideological metaphysical battle. Memes are new tools for winning war. In this article we examine memetic warfare as an instrument used to divide the society, so we explain the root causes of the emergence and use of pathogenic memes, socalled mind viruses, which are actually difficult to eliminate. Therefore, in order to successfully fight on the battlefields of future, we must have professionals creating memes. Armenia must recognize the growing need for new fighters in ideological warfare ready to create memes with a powerful weapon effect. Competition is at all levels and people need to develop faster both mentally and physically, than their rivals, to be successful. Natural selection must take place not only in a genetic but also in a memetic environment. Now armed struggle has received new tools - memes, which become weapons with the advent of high-precision digital media technologies and declare a memetic war. Memes have radically changed our world and not to change anything in military affairs and not to work on strengthening the memetic power - this means to ignore the law of dependence of the forms and methods of the armed struggle on the forces and means of its conduct. Moreover, this may lead not to the disappearance of the law, but to the disappearance of those who ignore the law. Compliance with the laws of warfare is a key factor in achieving victory on all battlefields, present and future.

Author Biography

Sergei Khatunov, Russian Regional Academy in Armenia

PhD in Economics, Vice-rector of the Russian Regional Academy in Armenia, Reserve Officer


Blackmore, Susan. The Meme Machine. New York: Oxford University Press, 1999.

Brodie, Richard. Virus of the Mind. London, 1996.

Echevarria, Antulio J. Wars of ideas and the war of ideas. Strategic Studies Institute, US Army War College (2008). P. v. (Stable URL: (дата обращения 20.02.2021)

Field manual FM 3-24 Insurgencies and Countering Insurgencies. Headquarters Department of the Army Washington, DC, 2 June 2014 https:// URL: (дата обращения 20.02.2021)

Finkelstein, Robert. Overview Presentation of Military Memetics // URL: (дата обращения 02.03.2021)

Giesea, Jeff. It’s Time To Embrace Memetic Warfare // Defence Strategic Communications. The official journal of the NATO Strategic Communications Centre of Excellence. Vol. 1. № 1. Winter 2015.

Hancock, Brian J. Memetic Warfare: The Future of War // Military Intelligence. PB 34-10-2. Vol. 36 № 2. April - June 2010.

Henson, H. Keith. Evolutionary Psychology, Memes and the Origin of War // The Mankind Quarterly Volume XLVI Number 4, Summer 2006. P. 449.

Lakoff G. The political mind: why you can't understand 21st-century politics with an 18th-century brain. - New York: Penguin, 2009.

McLuhan, M. Culture is Our Business. New York, 1970. P. 66.

Prosser, Michael B. Memetics-A Growth Industry In Us Military Operations. United States Marine Corps. 2006.

Siegel, Jacob. Is America Prepared for Meme Warfare? // URL: (дата обращения 09.02.2021)

Буданов В. Г. Методология синергетики в постнеклассической науке и в образовании. Изд. 3-е дополн. М., 2009.

Гюго, Виктор. Собрание сочинений в 15 томах. М., 1954. Т.5.

Докинз, Ричард. Эгоистичный ген / Ричард Докинз; пер. с англ. Н. Фоминой. — Москва: ACT: CORPUS, 2013.

Проект Россия. Выбор пути // URL: (дата обращения 16.09.2021)



How to Cite

Khatunov, Sergei. 2022. “Memetic Warfare”. Bulletin of Yerevan University D: International Relations and Political Sciences 13 (2 (38):36-45.



Political science