LEXICO-SEMANTIC MEANS OF MANIPULATION IN POLITICAL DISCOURSE

Authors

DOI:

https://doi.org/10.46991/FLHE.2025.29.2.032

Keywords:

political discourse, manipulation, lexical-grammatical characteristics, linguistic means, speech techniques

Abstract

This work presents a study of how manipulation is expressed in politics through language, as observed in English and French political discourse. Language units carefully selected by politicians in public speaking, in combination with social factors, can be a powerful instrument for manipulation, i.e. for managing public opinion. Manipulation is an integral part of political communication, all speech strategies of which are aimed at one purpose: to influence recipients, persuade them to make a decision beneficial for the speaker. The work considers the main strategies, tactics and types of manipulation used in modern political sphere. The analysis of politicians’ public speeches highlights the pivotal role of manipulative speech techniques in achieving political objectives.

Author Biographies

  • Nelly A. Ayvazyan, YSU

    Lecturer at French Philology Department of Faculty of European Languages ​​and Communication, Yerevan State University, researcher at English Philology Department. The topic of the research is political discourse and linguistic means of expressing emotions and facts in this area. The material for study includes speeches and interviews of both English-speaking and French-speaking politicians.

  • Doctor of Philology, Professor Seda K. Gasparyan, Yerevan State University

    Honorary Scientist of RA, Corresponding Member of RA National Academy of Sciences, Doctor of Philology, Professor of Yerevan State University English Philology Department. She is the author of about one hundred and seventy publications and has participated in numerous conferences. Her research interests include questions of English language and style, text interpretation, the pragma-cognitive and socio-cultural aspects of language use, etc.

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Published

2025-12-17

Issue

Vol. 29 No. 2(39) (2025)

Section

Linguistics

License

Copyright (c) 2025 Nelly A. Ayvazyan, Doctor of Philology, Professor Seda K. Gasparyan

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.