L. S. Sargsyan

Authors

  • L. S. Sargsyan YSU

DOI:

https://doi.org/10.46991/SBMP/2018.1.1.110

Keywords:

consumer behavior, motive, consumption motives.

Abstract

The article discusses the results of the research of Armenian young adults’ motives of consumer behavior. The process of developing a questionnaire for identifying consumer motives is presented. The peculiarities of consumer motives’ expression among young people are analyzed and interpreted. According to the study, the consumer behavior of young adults is primarily directed by internally oriented motives. Though, in consumption situations externally oriented motives are less involved in the behavior.

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Published

2018-05-01

How to Cite

Sargsyan , L. S. . (2018). L. S. Sargsyan. Արդի հոգեբանություն, 1(1 (1), 109–117. https://doi.org/10.46991/SBMP/2018.1.1.110

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Section

Articles