Advertising Communication in Electronic Discourse

Authors

  • Gayane Muradyan

DOI:

https://doi.org/10.46991/AFA/2007.3.2.056

Abstract

The discourse of e-advertising which is considered a functional-stylistic expression of Modern English is characterized by a number of features: the abundant use of metaphoric expressions, short sentences, literary cuts, verbs in the active voice and the use of lexical units with positive or extremely negative meanings.

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Published

2007-10-15

Issue

Vol. 3 No. 2 (4) (2007)

Section

Linguistics

License

Copyright (c) 2007 Armenian Folia Anglistika

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

Muradyan, G. (2007). Advertising Communication in Electronic Discourse. Armenian Folia Anglistika, 3(2 (4), 56-62. https://doi.org/10.46991/AFA/2007.3.2.056