Visualization of Social Strata in Media

Authors

  • Yuliana Melkumyan Yerevan State University

DOI:

https://doi.org/10.46991/BYSU:F/2020.11.2.003

Keywords:

visual communications, social stratification, inequality, social strata, the poor, the rich, middle class, index, icon, symbol

Abstract

Visualization of social strata in the media space. - Visual communication is gaining in importance today. The perception of the world around us is mediated by visual images. The visual image cannot be fully expressed by verbal means; it is perceived as a whole, not sequentially. To depict social strata, their detailed definition is necessary, which would make it possible, through indices, icons and symbols, to express culturally specific codes that will create specific cognitive images for the participants in communication. Due to their ideological function, visual images justify unequal power relations in society. It turns out that visualization is an integral part of the endless semiosis of stratification processes and the formation of class identity. However, any visual image is a construct and can be deconstructed. Therefore, through visualization, it is possible to deconstruct or reconstruct the system of social stratification.

Author Biography

Yuliana Melkumyan, Yerevan State University

PhD, Associate Professor of the Chair of Social Work and Social Technologies, YSU

References

Hoopes, J. (1991) Peirce on Signs: Writings on Semiotic by Charles Sanders Peirce, University of North Carolina Press

Mead, G.H. (1934) Mind, self, and society: From the standpoint of a social behaviorist, (C. W. Morris, Ed.), Chicago, IL: University of Chicago Press (4) Symbolic Interactionism

Hall, S. (2001) Introduction in Rose G. Visual Methodologies, Sage Publications, p. 6

Marvasti, A. (2004) Qualitative Research in Sociology, Sage Publications, p. 67 Doi: https://doi.org/10.4135/9781849209700

Rose, G. (2001) Visual Methodologies, Sage Publications, p. 70

Hodge, R. & Kress, G. (1988) Social Semiotics. Cambridge: Polity Press

Fyfe, G. & Law J. (1988) Picturing Power: Visual Depiction and Social Relations, London: Routledge, pp. 1-14

Rose, G. (2001) Visual Methodologies, Sage Publications, p. 11

Melkumyan, Yu. (2012) The Problem of Middle Class Construction in the Modern Armenian Society, Banber Yerevani Hamalsarani: Social Sciences, Economics, YSU publishing, Yerevan, p. 8

Berger, J. (1972) Ways of Seeing, British Broadcasting Corporation, p. 10

Hilgartner, S. (2007) Rost i upadok social'nyh problem: kontseptsiya publichnyh aren, Hilgartner, S, Bosk, Ch.L.Sotsial'nye problemy: konstruktsionistskoe prochtenie: hrestomatiya, Kazan, Kazan', pp. 145–184.

Sorokon, P. (1992) Chelovek. Tsivilizatsiya. Obshestvo, Moscow, Izdatel'stvo politiocheskoi literatury

Rose, G. (2001) Visual Methodologies, Sage Publications, p. 20

Schwartzman, S. (2002) The statistical measurement of poverty, Rio de Janeiro, Brazil: Expert Group of Poverty Statistics

Sindzingre, A. (1999) Values, norms and poverty: a consultation on WDR 2000/2001 poverty and development. Washington, DC: World Bank Group

Mckay, A & Lawson, D. (2003) Assessing the extent and nature of chronic poverty in low income countries: issues and evidence, World Development Doi: https://doi.org/10.1016/S0305-750X(02)00221-8

Belova, L.I. (2015) Konstruirovanie obraza bednosti sovremennimi SMI (sotsiologicheskii aspekt), Vestnik Chelyabinskogo gosudarstvennogo universiteta, No 5, (360). Filologiya. Iskusstvovedenie, 92, pp. 58–64

Melkumyan, Y. (2017) Armenia’s ‘Middle Class’: Stability Characteristics and the Challenge of Erosion, Caucasus Analytical Digest, Middle Classes, N 95, 30, retrieved from: http://www.laender-analysen.de/cad/pdf/CaucasusAnalyticalDigest95.pdf

Berger, J. (1972) Ways of Seeing, British Broadcasting Corporation, p. 11

Downloads

Published

2020-12-21

How to Cite

Melkumyan, Y. (2020). Visualization of Social Strata in Media. Journal of Sociology: Bulletin of Yerevan University, 11(2 (32), 3–13. https://doi.org/10.46991/BYSU:F/2020.11.2.003

Issue

Section

Articles