COGNITIVE MODELLING OF EVENTS IN ECONOMIC MEDIA DISOURSE

Abstract

Economic events are dynamic phenomena that proceed according to some frame-scenario, which contains nuclear and alternative slots filled with data for an adequate perception of events. Nuclear slots are those of agent, change, time and place, whereas alternative information is provided by the slots of recipient, cause, effect, prediction, and evaluation. The analysis illustrates that for appropriate understanding of economic events besides nuclear slots it is necessary that some alternative slots be activated to provide the reader with relevant information. It should also be mentioned that memory plays an essential role in the process of economic event cognitive modeling.