ON TRENDS OF DEVELOPMENT AND EXPANSION OF ORGANIZATIONAL CULTURE FUNCTIONS OF HEIS

Abstract

Organizational culture is the basis of the HEI’s activity potential, it largely determines the success of the HEI in the long term. Organizational culture is what distinguishes one HEI from another. The success of the HEI is determined not only by knowledge, not only by breakthroughS in the field of technologies, but to a large extent by the moral principles by which the HEI operates, its common culture and value-driven world. Organizational culture is a very important component of the modern management of the HEI, aimed at ensuring the functional activities of employees, contributing to the improvement of the effectivness of their work and outputs, the growth of staff loyalty, staff motivation, employees’ work satisfaction, and in general ensuring the effective activities of the HEI.

At the same time, organizational culture is a complex and multifunctional construct , so it should be analyzed by the totality of functions which it performs or is capable to perform. The article presents the main functions of the HEI's organizational culture. The priority and significance of individual functions of organizational culture are divergent depending on the peculiarities, goals, stage of development, and influence of environmental factors. Organizational culture is a set of such diverse functions as: protective, adaptive, integrating, normative-regulatory, transitory, cognitive, motivating, communicative, managing quality, forming the rating of the company and regulating partnerships. From the analysis of the mentioned functions, it becomes clear that the organizational culture is a generally accepted system of ideas and approaches in the HEI to the formulation of the work and relations, to the achievement of results.