Language as an Influential Tool for Persuasion

Authors

  • Rouzanna Arakelyan English Philology Department, Yerevan State University
  • Gevorg Muradyan English Philology Department, Yerevan State University

DOI:

https://doi.org/10.46991/AFA/2016.12.1.039

Keywords:

language of persuasion, verbal communication, tag questions, speed of speech, metaphor, repetition

Abstract

Persuasion is present in all human activities; people persuade each other while learning, working and socializing. Scholars representing different disciplines like communication, psychology and advertising came to a unanimous conclusion that persuasion is the intended human communication which is used to impact the autonomous judgements and actions of other people. The present article focuses on verbal language in persuasion found in a number of sources like the campaign on human rights by Council of Europe, journalistic article in Health Communication and in Federal Express TV commercial.

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Published

2016-04-15

How to Cite

Arakelyan, R., & Muradyan, G. (2016). Language as an Influential Tool for Persuasion. Armenian Folia Anglistika, 12(1 (15), 39–45. https://doi.org/10.46991/AFA/2016.12.1.039

Issue

Vol. 12 No. 1 (15) (2016)

Section

Linguistics

License

Copyright (c) 2016 Armenian Folia Anglistika

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.