• Narine Harutyunyan Yerevan State University



coronavocabulary, neologisms, coronaspeak, pandemic, cultural dimensions


The article is devoted to the analysis of new words and phrases that come to dominate global discourse and have made their way into language as a result of the pandemic. The aim of the study is to determine the impact of the COVID-19 pandemic on the formation of a special layer of the «coronavirus» language of the current moment, the appearance of neologisms included in the event context. The novelty of the research lies in the fact that the analysis of the pandemic realities is carried out by taking into account the famous typology of cultural dimensions developed by Geert Hofstede. The article also deals with extralinguistic conditions for creating new lexical units and examines the impact of the COVID-19 outbreak on linguistic reality. It also highlights the cultural characteristics of the perception of certain peoples of the new reality, notes the differences in response to changes and prohibitions during the ongoing pandemic. The main research methods are the descriptive method, the comparative method, the analysis of lexical definitions. The sources were articles on Internet sites, WhatsApp, the social network Instagram, Tweeter. Each period of serious breakdown leads to a change in the vocabulary and socio-cultural realities.



Download data is not yet available.


Andreeva, I.V., & Balobanova, L.A. (2011). Mezkul'turnaa kommunikacia. Uchebnoe posobie [Intercultural communication. Textbook]. Vladivostok: VGUES.

Borrelli, Ch. (2020). What’s your least favorite coronavirus cliche? There’s a reason we make up these phrases, linguists say, and why they go viral. Chicago Tribune (2020, May 6). Retrieved December 21, 2020.

Golds, D. (2020). Coronavirus is changing the dictionary. QUARTZ. (2020, May 1). Retrieved January 11, 2021.

Hofstede, G., Hofstede, G. J., & Minkov M. (2010). Cultures and оrganizations: software of the mind: intercultural cooperation and its importance for survival. New York: McGraw-Hill.

McCullough, M. (2020). Coronaspeak has gone viral, and the English language may never be the same. The Philadelphia Inquirer. (2020, October 14). Retrieved January 21, 2021.

Pocepcov, G. (2020) Kolonizacia emocij, ili "prirucenie" emocij v biznese, politike, razvlekatel'noj kul'ture [Colonizing emotions, or “taming” emotions in business, politics, entertainment culture] REZONANS. (2020, August 17). Retrieved December 23, 2020.

Rol' kul'tury v global'nom krizise: kak identicnost' i cennosti formiruut povedenie. (2020). ROSCONGRESS, (2021, August 21) Retrieved Septembert 24, 2021.

Vanner, I. (2020). Chto nemcy govorjat o koronaviruse [What Germans say about coronavirus]. (2020). DW. (2021, May 3). Retrieved September 24, 2021.

Wicke, Ph., & Bolognesi, M. (2021). Covid-19 discourse on Twitter: How the topics, sentiments, subjectivity, and figurative frames changed over time. Frontiers in Communication. doi: 10.3389/fcomm.2021.651997

Sources of Data

Boris Johnson: If we keep going, we will beat coronavirus. (2020). Conservatives. (2020, April 27). Retrieved December 15, 2020.

#CORONASPEAK – the language of Covid-19 goes viral. (2020). Kings’s College London, News Centre. (2020, April 16). Retrieved November 20, 2020.

Coronavirus panic buying: Man tasered in toilet paper fight as world reacts to alarm down under. (2020) NZ Herald. (2020, March 2). Retrieved March 25, 2020.

Kimberly [@kldmills] (2020, 29 February) We are at #Costco [Tweet]. Retrieved March 14, 2021.

McPhee S., & Bedo S. (2020). Coronavirus panic buying: Man tasered in toilet paper fight as world reacts to alarm down under. NZ Herald (2020, March 5). Retrieved March 25, 2020.

Prezident Filippin prikazal strelat' po narusitelam karantina [Philippines President ordered to shoot at quarantine violators]. (2020). TASS (2020, April 2). Retrieved December 20, 2020.

Remarks by President Trump, Vice President Pence, and members of the coronavirus task force in press briefing. (2020). U.S. Embassy in Georgia. (2020, March 26). Retrieved December 12, 2020.

innovative COVID-19 campaigns (2020, April 21). Al Bawaba. Retrieved November 20, 2020.




How to Cite

Harutyunyan, N. (2022). THE ROLE OF LANGUAGE AND CULTURE IN THE CONTEXT OF CORONAVIRUS. Armenian Folia Anglistika, 18(1 (25), 101–113.



Culture Studies